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College of Applied Economics and Management
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Listening List From: Sanin Mody

Idea Creation
Adam Farrell Discusses Personal Background and Outlines Creation of Startup Company, Silicon Solar
The clip outlines the benefits of environment in developing ideas. Also it highlights the necessity of asking pointed questions to anyone in your network.
Ashfaq Ishaq Discusses Creation of ICAF
The clip discusses how research is of the utmost importance in generating ideas. You have to find a void and fill it.
Bill Shore Discusses Idea Behind Creation of Share Our Strength
Passion and a drive to help society will help generate practical ideas. Also, the people that you find to support an idea will ultimately decide its fate.
Chris Dearnley Discusses Creation of Company Slogan
In generating a name for a business, thinking outside the box and define a business by its purpose.
Daniel Simpkins States Startups Need Three Things: A Great Idea, Core Competency and a Market Window
You have to do tremendous research and don't rush into just anything, cause getting a solid idea is very important.
Daniel Stein Discusses Creation And Sale of First Company
In creating a company, you can use past trends and ventures and apply them to new industries.
David Walt Shares Background of Illumina - Growing From Science To Business
When you have are thinking about ideas, protect them, because when you finally find that the time is right, you want to be the only one doing it.
Doug Newhouse Discusses Experience Leading Up To Creation of Sterling Capital
Use your strengths and circumstances to venture into new businesses.
Nadja Schnetzler Discusses Importance of Making Client Comfortable With Idea Generation Process
When coming up with an idea, make sure you can sell it to a client.
Nadja Schnetzler Discusses Structured Process for Idea Generation - Idea Collection, Filtration and Decision Processes
Sometimes if you can't think of a good idea, you can buy it... from Nadja!
Sheila Johnson Discusses Vision For the Creation of the Salamander Inn and Spa
If you have a passion to help people, use that to create avenues of support.