Our Favorite Quotes

Helen Lockhart

If you're thinking back and you think, 'I just had this great discovery but I published it', you actually haven't lost your rights in the United States...but you have potentially lost your rights everywhere else in the world.

Listening List From: Kirsten Barker

The Big Idea - Find Your Target Customer and Determine The Market Size
	Anita Stephens Discusses Evaluation of Business Plans

	Hans Severiens Discusses Important Aspects of a Strong Business Plan

	Jeff Parker States Importance of Knowing Who Your Customer Is And How To Get To Them

	Linda Miles Discusses Importance of Marketing Plan and Need To Fund Marketing Effort From Beginning of Business

	Linda Miles States Importance of Understanding Target Audience

	Norb Mayrhofer Discusses Mapping the Customer

	Norb Mayrhofer Discusses Target Customers

	Norb Mayrhofer Shares Example of How P&G Defines A Target Market

	Norb Mayrhofer States Choosing A Target Customer Is Driven By Ability To Deliver Value To Underserved Consumer While Meeting Your Business Objectives

	Norb Mayrhofer States Importance of Finding Out If Anyone In Industry Is Targeting Customer Well And Learning From Them

	Norb Mayrhofer States Importance of Understanding Market You Are Targeting

	Norb Mayrhofer States Market Research Doesn't Have To Be Difficult

	Norb Mayrhofer States The Narrower Definition One Makes For A Target Customer, The More Helpful

	Paul Wachtler Shares Example of How To Determine Market Numbers

	Paul Wachtler States Importance of Defining Marketplace

	Steve Leveen States Importance of Loving The Customer