Listening List From: Kirsten Barker

The Big Idea - Getting The Value Proposition Right
	Amy Millman Discusses Items That Are Stressed in Coaching Entrepreneurs On Their Pitch Presentations

	Bill Shore States Importance of Having A Value Proposition

	Deborah Streeter Discusses The Value Proposition In A Business Plan

	Deborah Streeter States Importance of Getting the Value Proposition Right

	Eric Young States Strong Pitch Will Immediately Identify End-User Customers and Company's Value Proposition

	Norb Mayrhofer Shares Example From P&G Where Customer Understood Value Proposition

	Norb Mayrhofer Shares Thoughts on Getting The Value Proposition Correct

	Norb Mayrhofer Shares Thoughts on Value Propositions

	Norb Mayrhofer Shares Thoughts on Value Propositions and Strategic Change

	Richard Saltz Shares Thoughts on Value Propositions

	Rob Ryan Discusses Importance of Understanding Value Proposition In Order To Sell Product

	Rob Ryan Discusses Value Propositions

	Rob Ryan States Importance of Quantifying Value Proposition in Dollars