Listening List From: Michele Fritz

Relationship Marketing
	Jim Bittner Shares Thoughts on Marketing and Customers
		Jim Bittner is a partner in Singer Farms. In addition, he serves as President and General Manager of the operation. Singer Farms is a specialty fruit farm. He discusses building relationships with customers.
	Jin Seo Discusses Importance of Sponsorship and Partnership in Promoting and Defining Brand
		Jin Seo is a designer at RLX which is a product line within the Ralph Lauren Polo clothing brand. She talks about building relationships with partners.
	John Alexander Discusses Importance of Customer Involvement in Product Development
		John Alexander is president and founder of The CBORD Group, a company providing food service solutions. He talks about how customers are regularly involved in product development.