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College of Applied Economics and Management
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Listening List From: Deborah Streeter

Understanding the market in the product development process- for Anice & Patsy
Amy Millman Discusses Items That Are Stressed in Coaching Entrepreneurs On Their Pitch Presentations
Amy ( Springboard Enterprises, a non-profit that helps women get ready to pitch to VC) points out that engineers and other innovators love to talk about product, but the investor wants to know about the mkt.
Bob McMath Shares Thoughts on Product Success Based on Packaging
David McElroy Discusses Reality of the Grind Behind Product Development
In talking about all the stages, David finally gets to the marketplace. But what about if you have gone down the twisted path and end up with something the market doesn't need?
Donald Gulbrandsen Shares Example of Creating a Market Niche By Taking Away Chemical By-Products From Customers
Don's example shows that in innovative products the marketplace can give you ideas that turn a waste product into a revenue generator
James Jorasch Discusses Traditional Pattern of Creating a New Product Before Going to the Marketplace
Good explanation about why this is not working.
John Reinker Discusses Challenges of New Product Innovation
Rob Ryan Discusses Working With Customer On Product Development
Rob Ryan States Importance of Developing Understanding Of Marketing and Product Development
Sandeep Kumar Shares Thoughts on Product Development