RSSThemes: Real-world Brand Examples
- Linda Mason Discusses Finding Investors and Creating a High Quality Brand
- Gabe Murphy Discusses Creating a Brand and Delivering the Message
- Perry Odak Discusses Risks of Partnering with 7-11, Changing Product for Japanese Tastes and Challenge of Having Fun Image with High Quality
- Rick Osofsky Discusses Startup Funding and Product Differentiation
- Mark Tatum Discusses NBA Brand Identity
- Mark Tatum Discusses New Ventures within the NBA
- Sheila Johnson Envisions Concept of Salamander Inn as An Affordable Lifestyle
- Peter DelRio Discusses Development of a Brand
- Denni McCann Discusses Acquisition By Playtex Followed By Sara Lee
- Denni McCann Discusses Growth Of Product Line Post-Acquisition
- Bob McMath Discusses Challenges of Maintaining Distinct Brand Lines Within One Company
- Jin Seo Shares Background of RLX Under Ralph Lauren Polo Umbrella
- Diane Brush Describes Garnet Hill's Design Niche
- Diane Brush States Being True to the Brand Is What Sets Garnet Hill Apart
- Erika Fowler-Decatur Discusses Importance of Explaining Social Importance of Product
- Thevaki Thambirajah Discusses Branding in Fragrance Industry
- Thevaki Thambirajah Discusses Merchant-Ivory Independent Films and Importance of Consistency in Branding
- Bill Shore Discusses Desire to Build Brand Definition
- Earl Blanks Discusses Brand Group System at Procter and Gamble
- Robert Verloop Shares Thoughts on the Sunkist Brand
- Robert Verloop Discusses The Importance of Developing a Brand Promise
- Robert Verloop Shares Thoughts on Product Promotion
- Kenneth Grouf Shares Thoughts on Why Yahoo! Became a Strong Brand
- John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
- John Cannon Discusses Advantage of Brand Identity With Toll House Morsels
- Chris Dearnley Discusses Challenge of Creating Pura Vida Brand Image
- Eric Ottaway Shares Example of Failure In Pursuing Brewery In Massachusetts
- Byron Hoover Discusses Challenge In Positioning New Tequila Products
- Donald Katz Shares Thoughts on Recognition and Branding
- Wayne Meichner States Ralph Lauren Is A Lifestyle Brand
- Wayne Meichner Discusses Brand Positioning
- Wayne Meichner Shares Thoughts on Brand Dilution, Product Value and Integrity
- Wayne Meichner States Elevating The Brand Often Means Having To Pull Back From Opportunities
- Irene Rosenfeld Discusses Kraft's Brand Identity Inside and Outside The US
