RSSThemes: Managing A Brand
- Earl Blanks Discusses Brand Group System at Procter and Gamble
- Earl Blanks Discusses Working With Prell Brand and Listening To the Consumer
- John Cayer Discusses Background of Brand Management
- John Cayer Discusses Decision To Enter Career of Brand Management and Role of Brand Manager
- Jaime Allen States Brand Managers Are At Center of Marketing Wheel
- Jaime Allen Discusses Role of Brand Manager
- Wayne Meichner Discusses Challenge of Brand Management
- Barbara Lang Discusses Concept of Brand Footprint
- Barbara Lang Shares Thoughts on Good and Bad Branding
- Wayne Meichner States Ralph Lauren Is A Lifestyle Brand
- Wayne Meichner Discusses Brand Positioning
- Wayne Meichner Shares Thoughts on Brand Dilution, Product Value and Integrity
- Wayne Meichner States Elevating The Brand Often Means Having To Pull Back From Opportunities
- John Bello States Ultimately, A Brand Must Stand On Its Own
- John Bello Shares Thoughts on Building A Brand
- Matt Ackerson States Importance of Building Brand Identity
- Wayne Meichner Discusses Challenge In Maintaining Ralph Lauren Brand Presence
- Wayne Meichner Shares Thoughts on Brand Dilution
- Daniel Hesse Discusses Leader's Role In The Brand
- Daniel Hesse Discusses Concept of Brand Pillars
- Dana Lampert States Wiggio's Marketing Strategy Is To Break Through The Clutter And Develop Brand Recognition
- Matthew Kochman Discusses Excitement of Being An Entrepreneur At Cornell
- Barbara Novick Discusses Changing Company's Name
- Rachel Trimarco Discusses The Branding Process
- Sheena Lindahl States Branding Was A Piecemeal Process
