RSSCollection: Marketing/PR Companies
- Bob McMath Describes How Clients Can Shop the Showcase
- Bob McMath Discusses Barriers Facing Entrepreneurs When Introducing New Products to Market
- Bob McMath Discusses Challenges of Being First To Market Versus a Me-Too Product
- Bob McMath Discusses Challenges of Maintaining Distinct Brand Lines Within One Company
- Bob McMath Discusses Company Structure Options for New Entrepreneurs
- Bob McMath Discusses Consulting with Smaller Entrepreneurs
- Bob McMath Discusses Current Trends in Test Marketing
- Bob McMath Discusses Determining Trends in New Packages and Products
- Bob McMath Discusses Thoughts on the Trend Wagon
- Bob McMath Provides Description of Business as Library of New Product Ideas
- Bob McMath Shares Examples of Naivete Among Entrepreneurs
- Bob McMath Shares Importance of Paying for Good Legal Advice
- Bob McMath Shares Reality that Many Entrepreneurs Have No Knowledge of What is Required To Introduce New Products
- Bob McMath Shares Thoughts on Being an Entrepreneur
- Bob McMath Shares Thoughts on Developing a Brand
- Bob McMath Shares Thoughts on Product Success Based on Packaging
- Bob McMath Shares Thoughts on Test Marketing
- Bob McMath States Importance of Protecting Intellectual Property
- Bob McMath States New Product Marketing Failures Most Often Come From Lack of Research
- Caitlin Friedman Discusses Decision to Write Book On How To Help Women Start Businesses
- Caitlin Friedman Discusses Job Transition and Realization That She Could Sustain Her Own Company
- Caitlin Friedman Shares Professional Background
- Friedman and Yorio Discuss Blind Sports That Executives In the Food Business Have
- Friedman and Yorio Discuss Challenge of Trying to Build Revenue To Support Future Staffing Model
- Friedman and Yorio Discuss Challenges of Firing Employees and Difficulty in Dealing With Differing Work Ethics
- Friedman and Yorio Discuss Competitive Advantage of YC Media
- Friedman and Yorio Discuss Decision to Combine As Partners Instead of Competing
- Friedman and Yorio Discuss Ethics and Dealing With Television Media
- Friedman and Yorio Discuss Facing Fears of Book Reviews and Having To Go on The Today Show
- Friedman and Yorio Discuss First Meeting to Discuss Joining Forces
- Friedman and Yorio Discuss Hiring and Training Employees
- Friedman and Yorio Discuss How YC Media Name Was Chosen
- Friedman and Yorio Discuss Importance of Establishing Publicity Goals For Product or Company
- Friedman and Yorio Discuss Importance of Keeping Perspective On Importance of PR
- Friedman and Yorio Discuss Keys To Selling
- Friedman and Yorio Discuss Risk and Balance That Partnership Provides
- Friedman and Yorio Discuss Turning Business Incorporation Mistakes Into A Book - Girl's Guide To Starting Your Own Business
- Friedman and Yorio Discuss Work-Life Balance and Decision To Keep Business Small
- Friedman and Yorio Discuss Work-Life Balance With Regards To Social Choices
- Friedman and Yorio Discuss Working With Famous Personalities
- Friedman and Yorio Discusses Fee Structure Within Business
- Friedman and Yorio Share A Client Experience and Describe the Purpose of a Press Trip
- Friedman and Yorio Share Thoughts on Entrepreneurship and Importance of Branding
- Friedman and Yorio Share Thoughts On Gender Issues in the Workplace
- Friedman and Yorio Share Thoughts on Legal Formations and Tax Burdens
- Friedman and Yorio Shares Beard Papa Cream Puff Client Example
- Friedman and Yorio State Advantages To Hiring Public Relations Firm
- Friedman and Yorio State Biggest Challenges of Being an Entrepreneur is Handling Responsibility For all The Operational Issues
- Friedman and Yorio State Having Confidence As Company Grows Have Been Biggest Challenge
- Friedman and Yorio State Negotiating Fees Is Easier In A Partnership
- Friedman and Yorio State Trust Is Most Critical Element of Partnership
- Friedman and Yorio State YC Media Is A Boutique Public Relations Firm Specializing In Food
- Friedman and Yorio State YC Media Was Built From Nothing
- Friedman and Yorio States That Lower Cost Also Contributes To Competitive Advantage
- Haroldo Torres Discusses Academic Background
- Haroldo Torres Discusses Data Popular's Challenge In Conducting Web-Based Research
- Haroldo Torres Discusses Data Popular's Company Culture
- Haroldo Torres Discusses Data Popular's Employee Recruitment Strategy
- Haroldo Torres Discusses Data Popular's Marketing Strategy
- Haroldo Torres Discusses Data Popular's Ranking Among Research Companies In Brazil
- Haroldo Torres Discusses Data Popular's Startup Capital
- Haroldo Torres Discusses Development of Company, Data Popular
- Haroldo Torres Discusses The Founding of the Company Data Popular
- Haroldo Torres States Brazil Has Patriarchal Culture
- Haroldo Torres States Brazil's Recent Struggles Can Make Collaboration In Business More of a Challenge
- Haroldo Torres States Business Partnerships Are Difficult But Necessary
- Haroldo Torres States Data Popular Has Had To Preach Importance of Marketing To Base of Pyramid Market
- Haroldo Torres States Data Popular's Clear Mission Is The Key To Its Success
- Haroldo Torres States Data Popular's Difference Is That It does Market Research on the Base of the Pyramid
- Haroldo Torres States He Considers Himself an Entrepreneur Despite Challenges of Being Entrepreneurial In Brazil
- Haroldo Torres States He Never Imagined He Would Be Working In A Marketing Research Company
- Haroldo Torres States Importance of Understanding the Customer
- Haroldo Torres States Importance of Viewing Base of Pyramid As People With Limited Budgets
- Haroldo Torres States Most of His Business Planning Has Been Informal
- Haroldo Torres States Multinational Companies Are Now Beginning To Develop Strategies To Target Base of the Pyramid Market
- Haroldo Torres States Running a Company In Brazil Can Be A Stressful Endeavor
- John Dyson Discusses Allocation of Product Offerings And Creation of Demand
- John Dyson Discusses Background in Wine Business and Small Pinot Noir Winery That Relies on Exclusivity As A Means of Marketing
- John Dyson Discusses Background of 'I Love New York' Campaign
- John Dyson Discusses Challenge of Marketing A Product Which is Scarce
- John Dyson Discusses Differentiation of Wine Customers
- John Dyson Discusses Importance of Determining In Advance What the Measurements of Success Of Advertising Campaign Would Be
- John Dyson Discusses Maintinaing Exclusivity Of Wineries By Creating 'The List'
- John Dyson Discusses Revenue and Customer Relationship Advantages of Directly Selling To Customer
- John Dyson Discusses Strategy Of 'I Love NY' Advertisements
- John Dyson Discusses Success of 'I Love NY' Ad Campaign
- John Dyson Presents Two Original 'I Love New York' Advertisements
- John Dyson Shares Thoughts on Laws Regulating Shipment of Wine Between States
- John Dyson Shares Thoughts on Selling Directly to Consumer Rather Than To Distributor
- John Dyson States Importance of Focusing Advertising on Markets Determined Through Market Research
- John Dyson States New York State Had Never Before Done a Marketing Campaign For Tourism
- John Dyson States Surprise That Consumers Are Often More Loyal Over The Internet Than Those Who Have Met Him Face To Face
- Julie McPeek Describes Provisor Marketing as a New Business Development Agency
- Julie McPeek Discusses Changes in Priorities After Having a Family
- Julie McPeek Discusses Creation of Company's Business Plan and Establishing the Company as an LLC
- Julie McPeek Discusses Decision to Make Provisor Marketing an Agency Rather Than a Consultancy
- Julie McPeek Discusses Differences in Male and Female Body Language in the Corporate Environment
- Julie McPeek Discusses Differences in Male and Female Leadership
- Julie McPeek Discusses Differences in Product Marketing Between Startup and Existing Companies
- Julie McPeek Discusses Establishing Company's Pricing Principles
- Julie McPeek Discusses Flexibility as An Entrepreneur
- Julie McPeek Discusses Gender Issues in the Workplace
- Julie McPeek Discusses Impact of Professional Choices on Children
- Julie McPeek Discusses Professional Background and Decision to Startup Provisor Marketing
- Julie McPeek Discusses Provisor Marketing's Growth Plan
- Julie McPeek Discusses Provisor Marketing's Sustainable Competitive Advantage
- Julie McPeek Discusses Sharing Company's Value Proposition with Clients
- Julie McPeek Provides Definition of Success
- Julie McPeek Shares Early Vision of Provisor Marketing Specifically Related to Work-Life Balance and Funding
- Julie McPeek Shares Hopes For Her Daughters as They Enter the Workforce
- Julie McPeek Shares Importance of Naming One Individual as CEO of a Company
- Julie McPeek Shares Issues That Keep Her Awake Now That She Has Her Own Business
- Julie McPeek Shares Thoughts on Dealing With Changing Goals As Family Expanded
- Julie McPeek Shares Thoughts on Differences Between Mentors and Sponsors
- Julie McPeek Shares Thoughts on Entrepreneurship
- Julie McPeek Shares Thoughts on Risk
- Kate Jones Discusses Academic and Professional Background
- Kate Jones Discusses Balance of Personal and Professional Life
- Kate Jones Discusses Being an Entrepreneur
- Kate Jones Discusses Business Model of Provisor Marketing
- Kate Jones Discusses Challenges Big Companies Face In Trying To Be Entrepreneurial
- Kate Jones Discusses Challenges Facing Provisor Marketing
- Kate Jones Discusses Decision To Go Into Sales
- Kate Jones Discusses Decision to Leave Procter & Gamble and Create Startup
- Kate Jones Discusses Gradual Changes in Corporate Management to Address Work-Life Balance Issues
- Kate Jones Discusses Impact of Athletics On Personal and Professional Development
- Kate Jones Discusses Importance of Setting Clear Goals
- Kate Jones Discusses Prospecting For New Customers
- Kate Jones Discusses Transition From Corporate Sales Role To Startup Environment
- Kate Jones Discusses Work-Life Balance and Gender Differences
- Kate Jones Shares Provisor Marketing's Initial Vision
- Kate Jones Shares Thoughts on Collaborative Selling
- Kate Jones Shares Thoughts on Femininity And Business
- Kate Jones Shares Thoughts on Provisor's Future Growth
- Kate Jones Shares Thoughts on the Future
- Kate Jones Shares Thoughts on Viewing Customers As Alliance Partners
- Kate Jones Shares Thoughts on Win-Win Versus Win-Lose Negotiation
- Kate Jones States Importance For Women To Expect And Embrace Change
- Kate Jones States Importance of Athletics For Team Building and Focus
- Kate Jones States Importance of Working With Client to Determine Business Model
- Kate Jones States Strong Leaders Have Clear Vision
- Kate Jones States Women Often Take Things Personally And React With Emotion In Business Situations
- Kenneth Harlan Defines Pay Per Click Advertising Model
- Kenneth Harlan Discusses Advantages of Having Background In Accounting
- Kenneth Harlan Discusses Advantages Of Working Before Getting MBA
- Kenneth Harlan Discusses Concept Behind Company, PrimaryAds
- Kenneth Harlan Discusses Decision To Use MBA To Become More Of A Business Generalist
- Kenneth Harlan Discusses Desire To Pursue Entrepreneurship
- Kenneth Harlan Discusses Google's Acquisition of Double Click
- Kenneth Harlan Discusses Impact of Company's Acquisition
- Kenneth Harlan Discusses Importance of Creating Strong Teams
- Kenneth Harlan Discusses Importance of Gaining Experience Before Becoming An Entrepreneur
- Kenneth Harlan Discusses Role of An Auditor
- Kenneth Harlan Discusses Take Away From Auditing Experience
- Kenneth Harlan Provides Definition Of Click Fraud
- Kenneth Harlan Provides Definition Of Performance Marketing
- Kenneth Harlan Shares PrimaryAds Value Proposition
- Kenneth Harlan Shares Strategies For Achieving Work-Life Balance
- Kenneth Harlan Shares Thoughts On Future Plans
- Kenneth Harlan States Being Entrepreneurial Is About Starting Something New
- Kenneth Harlan States Biggest Business Challenge Was Recruiting Website Affiliates
- Kenneth Harlan States Company Was Self Funded
- Kenneth Harlan States Family Thought He Was Crazy For Taking a Big Risk But Also Knew He Was Dedicated
- Kenneth Harlan States He Wouldn't Be As Successful Without The Support Of His Wife
- Kenneth Harlan States Importance of Outlining Roles In Beginning Of Company
- Kenneth Harlan States Personal Goal Of Avoiding VC Money
- Kenneth Harlan States PrimaryAds Did Not Start With A Formal Business Plan
- Kenneth Harlan States Surprise That It Took Several Months To Overcome Initial Challenges Between Family Members
- Kenneth Harlan States The Purpose Of Sarbanes-Oxley Is To Give Investors Greater Confidence
- Kenneth Harlan States Younger Professionals Are Generally More Tolerant Of Risk
- Kimberly Yorio Discuss Sales and Staff at YC Media and Plans for Future Growth
- Kimberly Yorio Discusses Early Professional Background
- Kimberly Yorio Shares Professional Background and Importance of Building Experience
- Kimberly Yorio Shares Sense of Frustration at Early Jobs
- Kimberly Yorio States Challenge of Growing the Company At Expense of Personal Attention They Can Give to Each Client
- Kimberly Yorio States Gaining Profesional Experience Helps Establish Your Network
- Laurie Linn Discusses Attempts to Change Perceptions of Women in High-Profile Positions
- Laurie Linn Discusses Background and Early Business Experience
- Laurie Linn Discusses Challenges as a Woman During the Financing Phase
- Laurie Linn Discusses Challenges of Daycare
- Laurie Linn Discusses Challenges of Having Husband as Business Partner
- Laurie Linn Discusses Choice To Have Only One Child
- Laurie Linn Discusses Competition in the Ithaca Advertising Market
- Laurie Linn Discusses Decision to Be in Ithaca
- Laurie Linn Discusses Different Management Styles Between Men and Women
- Laurie Linn Discusses Early Impressions That Ithaca Had Many Women in Leadership Positions
- Laurie Linn Discusses Feelings After Having a Child and Placing More Emphasis on Personal Life
- Laurie Linn Discusses First Business Plan, Finding Funding and Creating a Relationship with a Financial Team
- Laurie Linn Discusses Freedom in Early Professional Career and Desire to Have Control By Starting Her Own Company
- Laurie Linn Discusses Grandfather's Success and Determination as a Personal Inspiration
- Laurie Linn Discusses How Education and Interfacing with People is Critical to Being an Entrepreneur
- Laurie Linn Discusses How Women Often Take on Male Stereotypes as They Advance
- Laurie Linn Discusses Importance of Being a People Person and Stretching Employees Based on Their Innate Skills
- Laurie Linn Discusses Importance of Sharing Domestic Responsibilities with Spouse
- Laurie Linn Discusses Importance of Showing Women That They Can Follow Goals and Dreams
- Laurie Linn Discusses Interacting with Cornell's AEM 425 class and Deciding to Downsize the Business
- Laurie Linn Discusses Need to Understand Accounting to Better Run the Business
- Laurie Linn Discusses New Generation Of Graduates Who Embrace Entrepreneurship
- Laurie Linn Discusses Partnership and the Balance She Has Found with Her Husband/Partner
- Laurie Linn Discusses Partnership With Husband
- Laurie Linn Discusses Personal Dislike of Corporate Travel
- Laurie Linn Discusses Positive Influence of a Female Mentor
- Laurie Linn Discusses Stereotypes of Men and Women with Artistic and Financial Questions
- Laurie Linn Discusses Support From Parents
- Laurie Linn Discusses Work-Life Balance
- Laurie Linn Ponders How Men Would Respond to Work-Life Balance Questions
- Laurie Linn Shares Difficulty of Balancing Work and Home When Children are Sick
- Laurie Linn Shares First Mentoring Experience
- Laurie Linn Shares Importance of Playing the Gender Game in Certain Conservative Markets
- Laurie Linn Shares Influence of Father and Aunt as Entrepreneurs
- Laurie Linn Shares Reasons For Starting the Advertising Company, Communique
- Laurie Linn Shares Story About Why She Never Took a Typing Class
- Laurie Linn Shares Thoughts on Entrepreneurship
- Laurie Linn Shares Thoughts on Having a Short-Term Rather than Long-Term Plan
- Laurie Linn States Her Biggest Challenge Was Timeline For Having Children
- Laurie Linn Stresses Importance of Being Free To Make Personal Choices
- Laurie Linn Stresses Importance of Listening to Your Inner Voice, Setting and Meeting Your Own Goals
- Linda Miles Describes Creating a Product Personality
- Linda Miles Describes Different Types of Consumers
- Linda Miles Discusses Brand Development
- Linda Miles Discusses Branding and Product Personality
- Linda Miles Discusses Importance of Having an Exit Strategy
- Linda Miles Discusses Importance of Marketing Plan and Need To Fund Marketing Effort From Beginning of Business
- Linda Miles Discusses Instances When Word of Mouth Is More Important Than Advertising
- Linda Miles Discusses Key Components of a Business Plan
- Linda Miles Discusses Professional Background
- Linda Miles Explains How Marketing Addresses the Four Ps
- Linda Miles Provides Definition Of Marketing and Difference Between Marketing, Sales and Advertising
- Linda Miles Shares Examples of Startup Marketing Costs That Should Be In Initial Busienss Plan
- Linda Miles Shares Reality That Logo Development is Expensive
- Linda Miles Shares Thoughts on Addressing the Four Ps in a Marketing Plan
- Linda Miles Shares Thoughts on Cost of Entry
- Linda Miles Shares Thoughts on Developing a Pricing Strategy
- Linda Miles Shares Thoughts on Discussing Product and Competition In Marketing Plan
- Linda Miles Shares Thoughts on Importance of Milestone Charts
- Linda Miles States Importance of Understanding Competition and Noise in Marketplace
- Linda Miles States Importance of Understanding Target Audience
- Linda Miles States Product Must Have Impact On Customer Feelings
- Luciana Aguiar Discusses Decision To Attend Cornell University for Graduate Studies
- Luciana Aguiar Discusses Decision To Leave Academia and Begin Working With Company, Data Popular
- Luciana Aguiar Discusses Differences Between Men and Women and Work-Life Balance
- Luciana Aguiar Discusses Her Pleasant Surprise That Anthropology Background Had A Place in Business World
- Luciana Aguiar Discusses How Brazilian Companies Differ From Others
- Luciana Aguiar Discusses Importance of Providing Perspective On The Data
- Luciana Aguiar Discusses Professional Plans For Future
- Luciana Aguiar Discusses Specific Challenges Facing Brazilian Entrepreneurs
- Luciana Aguiar Discusses Undergraduate Academic Background
- Luciana Aguiar Provides Background of Company, Data Popular
- Luciana Aguiar Shares Thoughts on Whether There Is A Glass Ceiling
- Luciana Aguiar States Anthropologists Learn Best Through Field Work
- Luciana Aguiar States Being An Entrepreneur Is All About Finding Opportunities To Fill Gaps
- Luciana Aguiar States Business Is About Performance
- Luciana Aguiar States Each Partner In The Organization Has Different Skill Set
- Luciana Aguiar States Field Work, Ethnographic Understanding and Perspective Can Impact Marketing Approach
- Luciana Aguiar States Important Role For Her Is Translating and Interpreting Data
- Luciana Aguiar States Value She Provides To Data Popular Is By Illuminating The Differences In Brazilian Culture And How They an Be Targeted
- Mark Tatum Discusses Competition Facing the NBA
- Mark Tatum Discusses Consumer Price Sensitivity and Supplier Power of the NBA
- Mark Tatum Discusses Future of NBA in China
- Mark Tatum Discusses How Profits and Capital Are Handled in the NBA
- Mark Tatum Discusses NBA Brand Identity
- Mark Tatum Discusses NBA City Restaurants and How They Expand on NBA's Globalization Strategy
- Mark Tatum Discusses NBA's Marketing Partners
- Mark Tatum Discusses NBA's Strategy of Being a Global Sports and Entertainment Provider
- Mark Tatum Discusses New Ventures within the NBA
- Mark Tatum Discusses Partnership Between NBA and Hard Rock Cafe
- Mark Tatum Discusses Potential Impact of an NBA Developmental League on the NCAA
- Mark Tatum Discusses Relationship Between NBA and CBA
- Mark Tatum Discusses Significant Barriers to Entry Which Protect the NBA
- Mark Tatum Provides Overview of NBA Marketing Structure
- Mark Tatum Shares Details On NBA's Retail Store and How It Assists in Understanding Retail Product Demand
- Mark Tatum Shares Mission Statement of NBA
- Mark Tatum Shares Personal Academic Background and Early Experience in the Sports Business
- Mark Tatum Shares Statistics On NBA's Web Site Activity
- Mark Tatum Shares Statistics on the NBA's Fan Base
- Mark Tatum Shares Technology Direction and Global Reach of NBA
- Mark Tatum Shares Thoughts on Networking And Strategies For Building Professional Relationships
- Mark Tatum Shares Thoughts on Porter's Five Forces Model
- Mark Tatum States Key To Developing a Media Empire is Great Content
- Marshall Paul Discusses Business Planning Done Prior to Starting Company
- Marshall Paul Discusses Changes in Advertising Budgets in Pharmaceutical Industry
- Marshall Paul Discusses Company's Ability to Adaprt
- Marshall Paul Discusses Creation of Partnership
- Marshall Paul Discusses Initial Funding for the Company
- Marshall Paul Discusses Long Term Vision For Company
- Marshall Paul Discusses Risk of Creating Startup and Venturing Out on Own
- Marshall Paul Discusses Starting Business, HCI Inc.
- Marshall Paul Discusses Struggle With Finding Talented Managers
- Marshall Paul Discusses Thoughts on Partnerships
- Marshall Paul Shares Company Strategy For Product Development
- Marshall Paul Shares Early Professional Experience
- Marshall Paul Shares Ethical Concerns From Job
- Marshall Paul Shares Example of Theft That Happened Within Startup
- Marshall Paul Shares Highs and Lows of Being an Entrepreneur
- Marshall Paul Shares Initial Vision for Company
- Marshall Paul Shares Personal Example of Intrapreneurship
- Marshall Paul Shares Professional Advantage of Having Background in Banking
- Marshall Paul Shares Reason Why Syndicated Market Research is Accepted as Normal in Pharmaceutical Industry
- Marshall Paul Shares Thoughts on Entrepreneurship
- Marshall Paul Shares Thoughts on Growth for the Business
- Marshall Paul Shares Thoughts on Stress
- Marshall Paul Shares Thoughts on Success
- Marshall Paul Shares Thoughts on Using Venture Capital As Funding Source
- Marshall Paul States Desire to Enter Consulting Arena After Exiting Current Company
- Marshall Paul States Employment at Merck Is Where He Built Base of Expertise
- Marshall Paul States Greatest Area of Weakness Within Company is Management
- Marshall Paul States Hiring Talent in a Startup is Challening
- Marshall Paul States Importance of Being a Generalist, Having Drive and Strong Planning Skills
- Marshall Paul States Importance of Developing Industry Knowledge
- Marshall Paul States Importance of Developing Prototype and Evolving Product Based on Market Needs
- Marshall Paul States Most Business Learning Comes From Experience
- Marshall Paul States Poor Management is Responsible For Most Business Failures
- Marshall Paul States Reason Why He Was Not Interested in Ad-Hoc Research
- Marshall Paul States Surprise at Amount of Fun He Has In Running Company
- Matthew Faso Discusses Advantages And Disadvantages Of Big And Small Companies
- Matthew Faso Discusses Differences In Interpersonal Opportunities Between Small and Large Companies
- Matthew Faso Discusses Opportunities Within Smaller Companies
- Matthew Faso States Importance of Understanding Company Corporate Culture
- Matthew Faso States Salary Differences Don't Vary As Much Between Big And Small Companies While Benefit Packages May
- Paul Joseph Defines Primary Market Research
- Paul Joseph Defines Secondary Market Research and Where It Fits in the Overall Picture
- Paul Joseph Discusses Academic and Early Professional Background
- Paul Joseph Discusses Alternative Sources of Funding
- Paul Joseph Discusses Background as Management Consultant at the Simon Group
- Paul Joseph Discusses Definition of Market Validation
- Paul Joseph Discusses Differences Bewteen Technical and Business People
- Paul Joseph Discusses Importance of Conducting Market Research on the Appropriate Scale
- Paul Joseph Discusses Importance of Teams in Academic Experience
- Paul Joseph Discusses Market Validation's Importance for Entrepreneurs
- Paul Joseph Provides Example of New Technology Idea That Had No Market Support
- Paul Joseph Shares Example of Market Validation Project
- Paul Joseph Shares Example of Small Company That Had Huge Success By Understanding Market Prior to Making Product
- Paul Joseph Shares Example of When Marketing Consultants Would Be Called in By Investors to Assist Startup
- Paul Joseph Shares Thoughts on Market Research
- Paul Joseph Shares Thoughts on Venture Capital Firms
- Paul Joseph States Companies Have Broader Objectives During Early Stages of Funding
- Paul Joseph States Data Can Often Support Anything You Want it To
- Paul Joseph States Entrepreneurs May Not Always Be Objective When Analyzing Market Research
- Paul Joseph States Importance of Being Able to Quantify Market
- Paul Joseph States Importance of Consistency in Market Research
- Paul Joseph States Importance of Listening to Markets From Company Level
- Paul Joseph States Importance of Objectivity as a Consultant
- Paul Joseph States Importance of Understanding Context of Market Analysis
- Paul Joseph States Market Research is a Process to Support a Decision
- Paul Joseph States Need to Develop Core Objectives When Conducting Market Research
- Ron Vos Discusses Cash Flow
- Ron Vos Discusses Growth of Company and Entry into New Markets
- Ron Vos Discusses How Business Was Started
- Ron Vos Discusses How Company Built Non-Traditional Labor Model with Network of Field Reps
- Ron Vos Discusses Importance of Creating a Corporate Identity
- Ron Vos Discusses Importance of Knowing Your Pivot Point
- Ron Vos Discusses Importance of Networking and Interpersonal Skills
- Ron Vos Discusses Qualities of Successful Entrepreneurs and Transitioning to Being a Good Manager
- Ron Vos Discusses Sale of Majority Stake in Company to Disney and Later Repurchase
- Ron Vos Discusses Thoughts About the Natural Marketplace
- Ron Vos Outlines Structure of Company, Hi Frequency
- Ron Vos Shares Challenge of Landing First Client and Importance of Being Creative
- Ron Vos Shares Hi Frequency's Business Model
- Ron Vos Shares Hi Frequency's Credo
- Ron Vos Shares Names of Bands That Company Promotes
- Ron Vos Shares Names of First Successful Clients
- Ron Vos Shares Thoughts on Starting A Business
- Ron Vos Stresses Importance of Creative Solutions Especially When Running Your Own Business
- Scott Bernstein Discusses Bedford Capital and Establishing a Pipeline for Deals
- Scott Bernstein Discusses Challenges in Changing Culture of Six Flags
- Scott Bernstein Discusses Challenges in Dealing With Unionized Labor at Six Flags
- Scott Bernstein Discusses Challenges in Role as President of Northeast Six Flags Operations
- Scott Bernstein Discusses Educational and Professional Background
- Scott Bernstein Discusses Entrepreneurship Within the Corporate Setting
- Scott Bernstein Discusses How Bedford Capital Evaluates Deals
- Scott Bernstein Discusses How Team Worked to Transform Customer Experience At Six Flags
- Scott Bernstein Discusses Impact of His Career on His Family
- Scott Bernstein Discusses Implementation of Re-branding Plan for Six Flags
- Scott Bernstein Discusses Involvement in Business Development and People-side of Business at Six Flags
- Scott Bernstein Discusses What He Expects to See in Financials of a Business Plan
- Scott Bernstein Provides Summary Thoughts on the Use of the Business Plan
- Scott Bernstein Shares Challenges in Transforming Existing Businesses Due to Inertia Within Organizations
- Scott Bernstein Shares Example of Strategic Transformation of Six Flags Through Updating Theme Park Image
- Scott Bernstein Shares Successes at Six Flags and States It Was One of Best Professional Experiences
- Scott Bernstein Shares Thoughts on Balance
- Scott Bernstein Shares Thoughts on Definition of Entrepreneurship
- Scott Bernstein Shares Thoughts on Economics of a Business Plan
- Scott Bernstein Shares Thoughts on Leadership
- Scott Bernstein Shares Thoughts on Risk and Reward
- Scott Bernstein Shares Thoughts on Strategy and Strategic Transformation
- Scott Bernstein Shares Thoughts on Value of the Business Plan
- Scott Bernstein Shares Thoughts on Work-Life Balance
- Scott Bernstein States He Feels He is an Entrepreneur
- Scott Bernstein States It Is More Difficult to Transform An Existing Company Than to Start One From Scratch
- Scott Bernstein States That To Find a Business Problem, One Must Follow The Financials
- Steve Benjamin Analyzes Potential Buyers of the Business
- Steve Benjamin Builds Critical Mass at Benjamin Group
- Steve Benjamin Describes Critical Roadblock with Cargo Startup
- Steve Benjamin Describes Situation When Merged Company Began To Fall Apart
- Steve Benjamin Discusses Ambition, Money and Family
- Steve Benjamin Discusses Autonomy After the Sale of the Business
- Steve Benjamin Discusses Balancing Children and Work
- Steve Benjamin Discusses Benefits of Purchase by Firm with Larger Presence
- Steve Benjamin Discusses Business of Surveying and Determination of Customer Loyalty
- Steve Benjamin Discusses Changes and Employees Reaction Post-Acquisition
- Steve Benjamin Discusses Creating the Term Sheet for the Purchase
- Steve Benjamin Discusses Culture at Benjamin Group after the Acquisition
- Steve Benjamin Discusses Decision To Continue With Family Vacations During Cancer Treatment and Advantages of Teaching Hospitals
- Steve Benjamin Discusses Decision to Enter Market Research Arena
- Steve Benjamin Discusses Decision to Restructure and Focus Solely on PR
- Steve Benjamin Discusses Delivery of Acquisition News to the Employees
- Steve Benjamin Discusses Disappointment With Survey Quality
- Steve Benjamin Discusses Early Days of Benjamin Group PR Firm
- Steve Benjamin Discusses Early Strategy for Benjamin Group
- Steve Benjamin Discusses Early Years and Personal Life
- Steve Benjamin Discusses Feeling Professionally Trapped
- Steve Benjamin Discusses Final Negotiations and Cashing Out of the Company
- Steve Benjamin Discusses Growth, Profit and Deciding to Sell the Business
- Steve Benjamin Discusses Having an Idea and Creating a Business
- Steve Benjamin Discusses How Employees Handled the Acquisition
- Steve Benjamin Discusses Negotiation Process and Sharing Information on Sale of Company to Employees
- Steve Benjamin Discusses Negotiation Process During Sale of Company
- Steve Benjamin Discusses Personal Background, Education and Citizenship
- Steve Benjamin Discusses Personal Role After the Acquisition
- Steve Benjamin Discusses Picking the Right Buyer for the Business
- Steve Benjamin Discusses Potential Purchase of Existing PR Firm with Minority Shareholders
- Steve Benjamin Discusses Process of Selling His PR Company, Benjamin Group
- Steve Benjamin Discusses Professional Choices and Personal Life
- Steve Benjamin Discusses Reliance on Numbers and Not a Formal Business Plan
- Steve Benjamin Discusses Risk and Making Choices
- Steve Benjamin Discusses Risk Aversion and Personal Life
- Steve Benjamin Discusses Selling the Company to Secure Financial Future
- Steve Benjamin Discusses Setting Up the Startup Company
- Steve Benjamin Discusses Startup Cargo company
- Steve Benjamin Discusses Startup Risk
- Steve Benjamin Discusses Surviving the 1990 Recession
- Steve Benjamin Discusses Transition After Acquisition
- Steve Benjamin Discusses Transition to Becoming an Entrepreneur
- Steve Benjamin Discusses Values, Independence and Being an Entrepreneur
- Steve Benjamin Discusses Work and Family
- Steve Benjamin Establishes Core Competence in High Tech PR
- Steve Benjamin Explains Startup Cash Flow in the Early Years
- Steve Benjamin Gives Advice - Do What You Like, Ask Questions, Take Risks Young
- Steve Benjamin Shares Background Experience at Burlington Air Express
- Steve Benjamin Shares Example of Valuing Time
- Steve Benjamin Shares Grim Reality of Cancer Treatments
- Steve Benjamin Shares Personal Story Regarding Discovery of His Colon Cancer
- Steve Benjamin Shares Thoughts on His Children - What They Learned and What They Will Inherit
- Steve Benjamin Shares Thoughts on The Will To Live
- Steve Benjamin Shares Thoughts on Valuing Time and Using Resources To Gain Time
- Steve Benjamin Shares Thoughts on Well Communicated and Aggressive Bonus Plan
- Steve Benjamin Shares Thoughts on Youth, Maturity, Drive and Entrepreneurship
- Steve Benjamin States Acquisition of Benjamin Group Was A Textbook Merger
- Steve Benjamin States Best Part of Being an Entrepreneur Is Controlling Your Own Destiny
- Steve Benjamin States Employees Were Nervous After Sale of Company
- Steve Benjamin States Health Problems Can Be Appraoched In Same Manner As Business Problems
- Steve Benjamin States Importance of Appreciating Life
- Steve Benjamin States Importance of Having Clear Division of Responsibilities When Working With Spouse
- Steve Benjamin States Importance of Putting Family First
- Steve Benjamin States Strong Family and Entrepreneurial Thinking Helped Him To Beat Colon Cancer
- Steve Benjamin States Surgeon Has Become A Close Friend
- Steve Benjamin States There Is More To Life Than Your Business
- Steve Benjamin States When Working With Spouse, You Must Come In As Equals
- Steve Benjamin States Whether A Business Issue Or A Health Issues, It Is Important To Treat People Well
- Steve Benjamin Suggests Being True to Yourself
