RSSCollection: Consumer Goods Companies
- Elliott Garlock Discusses Challenges In Marketing Today
- Elliott Garlock Discusses Change In Product Proliferation
- Elliott Garlock Discusses Changes In Marketing Techniques and Penetration Over Last Few Decades
- Elliott Garlock Discusses Generation Y's Impact On The Professional World
- Elliott Garlock Discusses New Market Models
- Elliott Garlock Discusses Personal Branding
- Elliott Garlock Shares Example Of Company Doing Excellent Product Marketing
- Elliott Garlock States Generation Y Understands The Internet Space
- Elliott Garlock States Importance of Acknowledging That Consumer Is Boss
- Elliott Garlock States Importance of Bringing Gen Y Experience With Technology Into The Professional Setting
- Elliott Garlock States Importance of Having A Good Idea
- Elliott Garlock States Internet Enables Consumers To Have Power Over Marketing Message
- Elliott Garlock States Marketing Is About Changing Behaviors
- Elliott Garlock States Opportunities Exist - Even In A Down Economy
- Elliott Garlock States Reading Blogs Helps You Gain Broad Perspective
- Jaime Allen Discusses Academic and Professional Background
- Jaime Allen Discusses Academic and Professional Background and Current Role At SC Johnson
- Jaime Allen Discusses Decision To Scrap Existing Inventory And Fix Product Prior To Launch
- Jaime Allen Discusses Progression of Career at SC Johnson
- Jaime Allen Discusses Role of Brand Manager
- Jaime Allen Discusses Typical Week In The Life Of An Assistant Brand Manager
- Jaime Allen Shares Example of Problem With New Fresh Brush Product Being Developed
- Jaime Allen States Brand Managers Are At Center of Marketing Wheel
- Jaime Allen States Good Leaders Have A Vision And Know How To Motivate People
- Jaime Allen States Professors Should Be Part Of Your Professional Network
- Jaime Allen States She Wouldn't Have Changed Anything From Her Undergraduate Experience
- John Cannon Discusses Advantage of Brand Identity With Toll House Morsels
- John Cannon Discusses Allocation of Advertising Budget For New Product Launch
- John Cannon Discusses Challenge Of Determining A Product Name For High End Frozen Food Product
- John Cannon Discusses Four Ps of Marketing and How Corner Bistro Will Approach Them
- John Cannon Discusses How New Food Products Are Pitched To Retail Grocery Outlets
- John Cannon Discusses How Retail Pricing Is Determined
- John Cannon Discusses Market Segmentation In Frozen Meals
- John Cannon Discusses Private Label Consumer Differentiation
- John Cannon Discusses Questions That Must Be Asked When Developing a New Frozen Food Product
- John Cannon Discusses Research Methods To Create New Food Products
- John Cannon Discusses Some of Nestle's Product Failures
- John Cannon Discusses Why Nestle Is Going After Upscale Frozen Food Market Segment
- John Cannon Outlines Creation of a Marketing Calendar For a New Product Launch
- John Cannon Outlines How Nestle Will Raise Consumer Awareness of New Corner Bistro Product
- John Cannon Shares Example of Slotting Allowance in Grocery Stores
- John Cannon Shares Examples of Event Marketing and Online Marketing
- John Cannon Shares Marketing and Packaging Concepts For New Frozen Food Line, Corner Bistro
- John Cannon Shares Thoughts on Product Differentiation
- John Cayer Defines Difference Between A Product and a Brand
- John Cayer Discusses Background of Brand Management
- John Cayer Discusses Brand Equity
- John Cayer Discusses Decision To Enter Career of Brand Management and Role of Brand Manager
- John Cayer Discusses Mystery of Determining Return on Advertising Dollar
- John Cayer Discusses Value of Brand To The Consumer And the Company
- John Cayer Shares Professional Background In Brand Management
- John Cayer Shares Thoughts on Concept of Consumer Insight
- Kenneth Shields Discusses Impact of Brand Impressions
- Kenneth Shields Discusses Market Indicators
- Kenneth Shields Provides Definition of Lovemark
- Kenneth Shields States Brand Has To Be Relevent To Consumers
- Kenneth Shields States Consumer Products Companies Need To Execute Quickly and Simply
- Kenneth Shields States Importance of Household Penetration
- Lynn Ambrosia Discusses Development and Launch of Sipable Soups
- Lynn Ambrosia Discusses General Trends In The Food and Health-Beauty Industries
- Lynn Ambrosia Discusses Growth of New Product Placement In Marketplace
- Lynn Ambrosia Discusses Increase in Rushed and On-The-Go Meals
- Lynn Ambrosia Discusses Performance of Sipable Soups
- Lynn Ambrosia Discusses Top New Food and Drug Products On The Market
- Lynn Ambrosia Discusses Trends In Foods Targeted At Children
- Lynn Ambrosia Explains Point of Difference Concept With New Product Offerings
- Lynn Ambrosia Outlines Process Of Planning For New Product Development
- Lynn Ambrosia Outlines The Good To Go Platform at Campbell's Soup
- Lynn Ambrosia Outlines Top Ten Keys For Success In Launching A New Product
- Lynn Ambrosia Provides Example of How Campbell's Is Expanding Simple Meal Line
- Lynn Ambrosia Shares Campbell's Chunky Ready To Eat Television Ad
- Lynn Ambrosia Shares Campbell's Chunky Ready To Eat Television Ad
- Lynn Ambrosia Shares Campbell's Soup In Hand Television Ad
- Lynn Ambrosia Shares Campbell's Soup In Hand Television Ad
- Lynn Ambrosia States Challenge of Getting Retail Shelf Space
- Lynn Ambrosia States Consumers Are Demanding Convenience
- Lynn Ambrosia States Importance of Advertising
- Lynn Ambrosia States Importance of Being First To Market
- Lynn Ambrosia States Importance of Leveraging Brand Names
- Lynn Ambrosia States Importance of Planning For Beyond Year One And Keeping Packaging Fresh
- Lynn Ambrosia States Importance of Studying and Imitating Success
- Lynn Ambrosia States There Is An Art To Knowing When Product Phases Will Begin and End
- Lynn Ambrosia Summarizes Ten Methods of Ensuring a New Product Success
- Norb Mayrhofer Discusses Complex Versus Simple Sales Pitches
- Norb Mayrhofer Discusses Current Position at P&G and Overview of Commercial Products Division
- Norb Mayrhofer Discusses Difference Between Brand and A Product WIth a Name On It
- Norb Mayrhofer Discusses Difference Between Controlling Costs and Optimizing Resources
- Norb Mayrhofer Discusses Educational Background and Professional Life at Procter & Gamble
- Norb Mayrhofer Discusses Having to Adjust Strategy To Work With Commercial Versus Home Market
- Norb Mayrhofer Discusses Hedging To Avoid Risk
- Norb Mayrhofer Discusses How He Developed an Entrepreneurial Mindset
- Norb Mayrhofer Discusses How Hiring New People Can Help A Company Continue To Increase Their Value in The Marketplace
- Norb Mayrhofer Discusses How To Make Strategic Choices
- Norb Mayrhofer Discusses How To Sense Customers
- Norb Mayrhofer Discusses Importance of Creating and Leveraging Scale Regardless of Size of Business
- Norb Mayrhofer Discusses Importance of Determining Target Customer
- Norb Mayrhofer Discusses Importance of Understanding Who Your Target Customer Is
- Norb Mayrhofer Discusses Influence of Parents on His Personal and Professional Life
- Norb Mayrhofer Discusses Leadership and Communication
- Norb Mayrhofer Discusses Mapping the Customer
- Norb Mayrhofer Discusses Organizational Performance Model
- Norb Mayrhofer Discusses Personal and Professional Background
- Norb Mayrhofer Discusses Responsibilities Of The Employee and Gender Issues In The Workplace
- Norb Mayrhofer Discusses Sensing and Finding Best Qualities in Competition
- Norb Mayrhofer Discusses Target Customers
- Norb Mayrhofer Discusses Teamwork and Importance of Patience
- Norb Mayrhofer Shares Example From P&G Where Customer Understood Value Proposition
- Norb Mayrhofer Shares Example of Four Pillars Approach in Soccer and How It Applies To Business
- Norb Mayrhofer Shares Example of Handling Gender Issues In The Workplace
- Norb Mayrhofer Shares Example of How P&G Defines A Target Market
- Norb Mayrhofer Shares Importance of Behaving Honestly and Ethically
- Norb Mayrhofer Shares Personal and Professional Background
- Norb Mayrhofer Shares Thoughts on Creating a Marketing Plan
- Norb Mayrhofer Shares Thoughts on Decision Making
- Norb Mayrhofer Shares Thoughts on Entrepreneurship and How It Is Adapted Within P&G
- Norb Mayrhofer Shares Thoughts on Getting The Value Proposition Correct
- Norb Mayrhofer Shares Thoughts on Leadership and Followership
- Norb Mayrhofer Shares Thoughts on Making A Transformational Change in a Large Organization
- Norb Mayrhofer Shares Thoughts on Measuring Success
- Norb Mayrhofer Shares Thoughts on Selling and Handling Objections
- Norb Mayrhofer Shares Thoughts on Usability Testing and Deployment Research
- Norb Mayrhofer Shares Thoughts on Value Propositions
- Norb Mayrhofer Shares Thoughts on Value Propositions and Strategic Change
- Norb Mayrhofer Shares Thoughts on Work-Life Balance
- Norb Mayrhofer States Best Customer Understand Can Often Come From Listening To Customer Disappointments
- Norb Mayrhofer States Branding Strategy Is Visual
- Norb Mayrhofer States Business Plans Can Be Broken Down and Measured in Compoenents
- Norb Mayrhofer States Business Should Optimize Return on Assets Deployed
- Norb Mayrhofer States Business Survival Depends On Cost Savings and Understanding Customers
- Norb Mayrhofer States Choosing A Target Customer Is Driven By Ability To Deliver Value To Underserved Consumer While Meeting Your Business Objectives
- Norb Mayrhofer States Decisions Will All Cascade Off the First Decision
- Norb Mayrhofer States Good Leaders Place Team Success Over Personal Success
- Norb Mayrhofer States He Can't Imagine Having More Fun At Any Other Career
- Norb Mayrhofer States Importance of Building a Business By Getting Strong and Then Getting Big
- Norb Mayrhofer States Importance of Building Core Strength and Gradually Improving
- Norb Mayrhofer States Importance of Delivering On Your Consumer's Top Three Demands
- Norb Mayrhofer States Importance of Finding Out If Anyone In Industry Is Targeting Customer Well And Learning From Them
- Norb Mayrhofer States Importance of Sports Competition and Being Inquisitive In Terms of His Current Position and Success
- Norb Mayrhofer States Importance of Understanding Legal and Business Environment
- Norb Mayrhofer States Importance of Understanding Market You Are Targeting
- Norb Mayrhofer States Lecture Format Will Be Interactive
- Norb Mayrhofer States Market Research Doesn't Have To Be Difficult
- Norb Mayrhofer States Sales Growth Is More Important Than Cost Savings
- Norb Mayrhofer States Strong Business Plans Lay Out A Step-by-Step Plan For Profitability
- Norb Mayrhofer States The Narrower Definition One Makes For A Target Customer, The More Helpful
- Norb Mayrhofer States Understanding The Quality of The Consumer Experience Will Lead To Answers
- Norb Mayrhofer States Value is Relative To the Customer
- Norb Mayrhofer States When You Ask The Right Questions, You Get Better Answers
- Patrick Mulcahy Defines Portfolio Approach
- Patrick Mulcahy Discusses Acquisition of Schick Wilkinson Sword
- Patrick Mulcahy Discusses Advertising Against Competition
- Patrick Mulcahy Discusses Background To Creation of 14 Rules of Business
- Patrick Mulcahy Discusses Benefit of Merger With Schick
- Patrick Mulcahy Discusses Cannibalizing Older Products With New Product Offerings
- Patrick Mulcahy Discusses Cost Differences In Different Battery Lines
- Patrick Mulcahy Discusses Current Position At Energizer
- Patrick Mulcahy Discusses Energizer Bunny
- Patrick Mulcahy Discusses Energizer's Spinoff From Ralston Purina
- Patrick Mulcahy Discusses Energizer-Wal-Mart Relationship
- Patrick Mulcahy Discusses Environmental Issues Facing Battery Industry
- Patrick Mulcahy Discusses Financial Implication of Spinoff From Ralston Purina
- Patrick Mulcahy Discusses Long Term Growth At Energizer
- Patrick Mulcahy Discusses Managing A Global Company
- Patrick Mulcahy Discusses Marketing In the Battery Industry
- Patrick Mulcahy Discusses New Brand of Energizer E-Squared
- Patrick Mulcahy Discusses Personal Background
- Patrick Mulcahy Discusses Presence in Europe
- Patrick Mulcahy Discusses Pros and Cons of Being Independent Company
- Patrick Mulcahy Discusses Rechargeable Battery Industry
- Patrick Mulcahy Discusses Recycling In The Battery Industry
- Patrick Mulcahy Discusses Strategy At Energizer To Address Customer Intimacy
- Patrick Mulcahy Discusses Titanium Dioxide In Batteries And Demographics in Advertising
- Patrick Mulcahy Provides Background on Energizer
- Patrick Mulcahy Shares Background of Company, Energizer
- Patrick Mulcahy Shares Thoughts on Executive Compensation
- Patrick Mulcahy Shares Thoughts on Future Growth Potential
- Patrick Mulcahy Shares Thoughts on Intellectual Property and Collaboration
- Patrick Mulcahy Shares Thoughts on Management Style
- Patrick Mulcahy Shares Thoughts on Managing People and Managing a Career
- Patrick Mulcahy States Career Is Not A Sprint And It Is Important To Choose Challenge Over Money
- Patrick Mulcahy States Energizer's Strategy Built Around Customer
- Patrick Mulcahy States Importance Of Being Creative and Carefully Evaluating Costs
- Patrick Mulcahy States Importance of Betting on People
- Patrick Mulcahy States Importance of Keeping a Sense of Humor
- Patrick Mulcahy States Importance of Living One Day At A Time
- Patrick Mulcahy States Importance of Living One Day At A Time
- Patrick Mulcahy States Importance of Making Extra Effort and Taking a Risk
- Patrick Mulcahy States Importance of Putting Timeframe on A Problem
- Patrick Mulcahy States Importance of Realizing Facts Are Not Truth
- Patrick Mulcahy States Importance of Taking a Challenge Over A Job Title
- Patrick Mulcahy States Importance of Thinking Through Reversibility of A Decision
- Patrick Mulcahy States Importance of Treating Others As You Wish To Be Treated
- Patrick Mulcahy States Importance of Turning Disasters Around
- Patrick Mulcahy States Mistakes Are Great Learning Experiences
- Patrick Mulcahy States Office And Not People Are Important In Public Companies
- Patrick Mulcahy States Retailers Had Leverage in Battery Industry
- Patrick Mulcahy States Rules Come From Each Person's Life Experience
- Patrick Mulcahy States Spending Is No Substitute For Creativity
- Scott Goodfellow Discusses Importance of Explaining Yourself Via Metrics
- Scott Goodfellow Discusses Importance of the First Impression And Sharing Depth From Personal Experiences
- Scott Goodfellow Discusses Skill Sets Being Sought By Procter and Gamble
- Scott Goodfellow Discusses The Procter & Gamble Style Interview
- Scott Goodfellow Discusses Trick Interview Questions And Shares Advice On Handling Responses Well
- Scott Goodfellow Shares Ideas On How To Become Familiar With the Company and The Recruiter
- Scott Goodfellow States Importance of Making Personal Contact At Career Fairs
- William Weldon Discusses Background of Johnson and Johnson
- William Weldon Discusses Considerations In An International Marketplace
- William Weldon Discusses Differences In Pharmaceutical and Consumer Businesses
- William Weldon Discusses Importance of Developing Leadership and Talent
- William Weldon Discusses Organization's and Employees Commitment To Philanthropy
- William Weldon Discusses The Johnson and Johnson Credo
- William Weldon Discusses Work In Personalized Medicine
- William Weldon Shares Thoughts On Healthcare and Government Involvement
- William Weldon Shares Thoughts On Process of Integrating Acquisitions
- William Weldon Shares Thoughts on Shareholder Support
- William Weldon States Credo Guides Organization's Culture
- William Weldon States Importance of Communicating With Employees
- William Weldon States Importance of People Within The Johnson and Johnson Organization
- William Weldon States Johnson and Johnson Focuses On Managing For The Long Term
- William Weldon States Johnson and Johnson Organization Has Three Businesses: Pharmaceuticals, Medical Devices and Consumer Goods
- William Weldon States Leadership Is About Setting The Example
