RSSInterview/Lecture: Irene Rosenfeld - Lecture - Kraft Foods, Inc.
- Irene Rosenfeld Shares Background on Kraft and Discusses First 100 Days As CEO
- Irene Rosenfeld Discusses Decision To Change Leadership At Kraft To Focus on Growth
- Irene Rosenfeld Discusses Changing Reqards Systems and Increasing Accountability
- Irene Rosenfeld Discusses Decision To Reframe Categories
- Irene Rosenfeld Discusses Vision Of Sales Force As Competitive Advantage
- Irene Rosenfeld Discusses Kraft's Focus Change and Shares Lessons Learned From Tassimo Campaign
- Irene Rosenfeld Discusses Value of Sharing Stories Within A Company
- Irene Rosenfeld Shares Results From Her Six Rules of The Road
- Irene Rosenfeld States Environmental Efforts Are Right For the World AND For Business
- Irene Rosenfeld Shares Thoughts On Managing Price Increases
