RSSInterview/Lecture: Irene Rosenfeld - Roundtable Discussion - Kraft Foods, Inc.
- Irene Rosenfeld Discusses Reframing of Categories Within Kraft
- Irene Rosenfeld Discusses Kraft's Brand Identity Inside and Outside The US
- Irene Rosenfeld States The Golden Rule Can Guide You to Be A Strong and Effective Leader
- Irene Rosenfeld Discusses Kraft's Investment Strategy
- Irene Rosenfeld Discusses Company Strategy When Dealing With Local Markets
- Irene Rosenfeld Shares Example Of How She Learned From A Past Mistake
- Irene Rosenfeld States Importance of Understanding Consumer Marketing
- Irene Rosenfeld Discusses Concept of 360 Degree Marketing
- Irene Rosenfeld Discusses Belief In Concept of Servant Leadership
- Irene Rosenfeld Discusses Marketing Campaigns With Kraft's Cheese Products
- Irene Rosenfeld States Concept Of Health And Wellness Must Be Incorporated Into Meeting Consumer Needs
