RSSInterview/Lecture: Erika Fowler-Decatur - Interview - Ithaca Fine Chocolates - Art Bar Case
- Erika Fowler-Decatur Shares Educational and Professional Background
- Erika Fowler-Decatur Discusses Experience in Not For Profit Sector and Decision to Settle in Ithaca
- Erika Fowler-Decatur Explains How Business Idea Started As An Art Gallery and Became Art Bars
- Erika Fowler-Decatur Explains The Idea of Tying Fine Art to Fine Chocolate
- Erika Fowler-Decatur Discusses Decision to Outsource Chocolate Production
- Erika Fowler-Decatur Discusses Negotiating Vendor Relationships with Swiss Chocolatiers
- Erika Fowler-Decatur Discusses Similar Social Vision Between Art Bars and Chocolatier Vendor
- Erika Fowler-Decatur Shares Mission of Ithaca Fine Chocolates
- Erika Fowler-Decatur Shares Process Behind Recruiting Initial Artists for Art Bars
- Erika Fowler-Decatur States Company Was First in US to Sell Fair Trade Chocolate
- Erika Fowler-Decatur Discusses Mission Of Fair Trade and Art Education Through Art Bar Product
- Erika Fowler-Decatur Shares Story of Overnight Growth From Local to National Distribution Due to Fair Trade
- Erika Fowler-Decatur States Change in Launch Timing From August to November Was Beneficial
- Erika Fowler-Decatur Shares Example of How Word of Mouth Helped Grow the Business
- Erika Fowler-Decatur Discusses Establishing a Gallery and Coordinating the Product Launch
- Erika Fowler-Decatur Shares Challenges of Finding Appropriate Gallery Locations
- Erika Fowler-Decatur Shares Importance of Sharing Social Mission With Customers First Hand
- Erika Fowler-Decatur Shares Personal Thrill When Public Understands Company's Work and Mission
- Erika Fowler-Decatur Shares Surprise At Growing Number of Business Students Interested in Social Responsibility
- Erika Fowler-Decatur Discusses Pitching Idea to Artists And Challenge of Translating Art to Small Size
- Erika Fowler-Decatur Discusses Challenge of Matching Art Bar Packaging With Overall Social Mission
- Erika Fowler-Decatur Shares Support Found From Local Retailers
- Erika Fowler-Decatur Shares Example of Vendor Advocating Art Bars Based on Belief in Social Mission of Company
- Erika Fowler-Decatur Shares Example of Children Demanding Fair Trade Chocolate
- Erika Fowler-Decatur Discusses Importance of Explaining Social Importance of Product
- Erika Fowler-Decatur Discusses Struggle With Profit Margins and Competition
- Erika Fowler-Decatur Shares Ethical Challenge of Selling Certified Fair Trade Chocolates
- Erika Fowler-Decatur States Social and Moral Values Have Costs
- Erika Fowler-Decatur States Importance of Social Responsibility From a Longer-Term Perspective
- Erika Fowler-Decatur Shares Thoughts on Success
- Erika Fowler-Decatur Shares Example of How Art Bars Helped Local Artist Sell Work
- Erika Fowler-Decatur Discusses Use of Children's Art in Art Bar Packaging
- Erika Fowler-Decatur Discusses Handling Negative Feedback
- Erika Fowler-Decatur Shares Thoughts on Handling Doubt and Criticism
- Erika Fowler-Decatur Discusses Dealing with Competition and Disappointment
- Erika Fowler-Decatur States Company Values Are Competitive Benefit
- Erika Fowler-Decatur States Personal Sense of Responsibility To Vendors, Retailers and Consumers
- Erika Fowler-Decatur States New Entrepreneurs Should To Stick Their Values
- Erika Fowler-Decatur Shares Thoughts on Role of Business in Society
- Erika Fowler-Decatur States Importance of Being Stubborn And Surrounding Yourself With Smart People
- Erika Fowler-Decatur Shares Thoughts on Being a Female Entrepreneur
- Erika Fowler-Decatur Discusses Cash Flow
- Erika Fowler-Decatur Discusses Developing Fair Trade Market Knowledge
- Erika Fowler-Decatur Shares Personal Professional Experience in Not For Profit Sector
- Erika Fowler-Decatur Shares Thoughts on Socially Responsible Business
- Erika Fowler-Decatur Shares Aspirations For Business
- Erika Fowler-Decatur Shares Thoughts on Social Responsibilities as an Entrepreneur
- Erika Fowler-Decatur States Students Today Have More Options To Take Courses on Social Responsibility
- Erika Fowler-Decatur Outlines Locations in Which Art Bars Are Sold
- Erika Fowler-Decatur Discusses First Year Revenues and Profits
- Erika Fowler-Decatur Discusses Sales Tracking
- Erika Fowler-Decatur States Most of Business Is Wholesale With Retail Sales Coming From Web Site
- Erika Fowler-Decatur Discusses Mention of Art Bars in Time Magazine
- Erika Fowler-Decatur States Disappointment That Time Magazine Didn't Mention Art Bar Company Information
- Erika Fowler-Decatur Shares Thoughts on Sales Reps
