RSSCompany: Ben & Jerry's
- Perry Odak Discusses Decision For Ben & Jerry's to Enter Japan Marketplace
- Perry Odak Discusses Expansion in Europe and Decision to Not Expand into Related Brands
- Perry Odak Discusses Difficulty of Entering Japanese Market Due to Cost of Distribution and Decision to Partner with 7-11
- Perry Odak Discusses Risks of Partnering with 7-11, Changing Product for Japanese Tastes and Challenge of Having Fun Image with High Quality
- Perry Odak Discusses Mistake of Not Conducting Focus Groups to Determine How Japanese Eat Ice Cream
- Perry Odak Discusses Mistakes in Packaging Ice Cream for Japanese Market
- Perry Odak States Success in Japan Came From Key Partnerships
- Perry Odak Shares Mistake in Not Having Adequate Staff to Handle International Expansion
- Perry Odak Discusses Decision Not to Open Retail Locations in Japan Due to Cost
- Perry Odak States International Expansion of Ben & Jerry's Has to Have Economic Foothold Before Introducing Social Mission
- Perry Odak Discusses Professional Future Within Ben & Jerry's Management After Acquisition By Unilever
- Perry Odak Discusses First Marketing Effort in Japan
- Perry Odak Discusses Decision Not To Move Production Facilities to Japan
- Perry Odak Discusses Decision Not to Reformulate Product in Markets Other Than Japan
- Perry Odak Discusses Pricing Strategy in Japan
- Perry Odak Discusses Product Positioning with 7-11 in Japan
- Perry Odak Discusses Industry Changes and Decision to Be Acquired by Unilever
- Perry Odak Discusses Negotiation of Price for Acquisition by Unilever
- Perry Odak Discusses Tender Offer Impact on Ben & Jerry's Shareholders
- Perry Odak Discusses Leaks to the Press Regarding Acquisition
- Perry Odak Discusses Professional Path To the Position of CEO
