Howard Morgan Outlines How Idea Lab Generates Efficiencies in Solar Energy Production
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This right now generates about 200 watts per square meter and we are going to about 300. There are couple of different measures and one of the things we've done is we have one of these what do they call these charts where you have eight axises - these radial charts - and one of them is area efficiency which matters a lot to residential customers but much less to commercial customers and the other is cost efficiency, so we are very cost efficient, we are not the most area efficient, but at the current time we are about half of the sharp PV price and with subsidies we are way below that and we think we'll end up being about a quarter of what sharp's PV and the solar power panels today would basically cover the roof with the solar cells and the problem is solar cells which were coming down in price like 5% a year has been shortage of silicon. They went from 350 to 325 last year. They tilted to 305 this year instead of going to 375. Since only 4% of our area is solar cell, we are not effected by that in any significance there, so that is the kind of thing we're doing... we have some risks still... so but it did come out of our brainstorming and out of the Idea Spreadsheet which said solar energy - huge and then exactly how we got there...

